There are a number of basic laws in the are of persuasion and influence and one of those is the law of reciprocation. One of the best books on the subject of peruasion and influence is a study of the work of Robert Cialdini called Influence: Science and Practice this is a short book, but in it he outlines the basic laws of persuasion. It really is one of the core text books anyone interested in Influence should read and understand, all the other bells and whistles are routed in this research. which was all conducted and recorded under strict scientific conditions.
Remember there is a difference between Influence and Persuasion, check out my earlier post on the subject to remind yourself if your unsure.
What Is The Difference Between Persuasion and Influence?
Cheers for now,
Jason D
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